Messaging.
The thing we know we need to pay more attention to, but at the same time fills us with dread.
"I'm not a copywriter!" "I'm no good with words!" "I just don't know how to explain the value of what I do!"
If that sounds like you, know you're not alone. Brand messaging is TRICKY - it spins my clients out more than anything. Even the ones who help THEIR clients with messaging & copywriting!
And in this episode I'm not only going to explain why it hurts our brains so much, I'm also going to...
→ break down what messaging really is (with non jargon-y examples)
→ demonstrate the power of messaging & why it's crucial
→ introduce you to the 4 elements needed to truly nail your messaging
→ give you 3 solid tips for making the process of messaging development WAY easier
Sound good? Then hit play!
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