Becoming Magnetic with Kat Elizabeth

Becoming *more* magnetic – the major BTS changes I've been making since rebranding

July 18, 2023 Kat Elizabeth Season 4 Episode 1
Becoming Magnetic with Kat Elizabeth
Becoming *more* magnetic – the major BTS changes I've been making since rebranding
Show Notes Transcript Chapter Markers

It's been 14 months since I revealed the evolution of my brand from "The Personal Branding Project" to "Magnetic Brand Co - and despite my radio silence, a LOT has been going on behind the scenes.

So to kick off a new season, this epic, unfiltered update will give you the scoop on:

→ Why I've been so quiet since the rebrand (and why I intentionally didn't produce much content - or repurpose old content - during my downtime)
→ The big picture changes to my framework - The Magnetic Brand Blueprint - that were a result of 4 years of trial, error, testing & gathering feedback
→ How & why I've changed the way I look at personal branding strategy, and in turn, help my clients develop their own
→ The ways these changes have impacted my approach to 1:1 coaching and what's stayed the same
→ A sneak peek at the brand new programs I've been developing
→ Teachable moments from my 3 biggest changes to my approach in business & offer development (the "why didn't I figure this out sooner?!" stuff!)

Yup, it's a long one, but it's 100% fluff-free, so even if you need to listen in a couple of goes, I reckon it'll be worth your while ;)


More on how we can work together 1:1 (email me or complete an application if you want the details of the new packages when they go live)

Get your name on the Unbridled waitlist (FINALLY coming soon!)

Check out UNMISTAKABLE (sales page coming soon)


Instagram: @iamkatelizabeth
LinkedIn: Kat Elizabeth
YouTube: KatElizabeth

[00:00:00] Hello and welcome back to Becoming Magnetic. If you have been listening for a while and you were questioning whether I was even gonna return to the podcast, cuz it just seems that the gaps get longer, hello. I am here. I am back. I have been trying to wait for the perfect moment to record because there has been some delightful, it sounds like metal being cut like horrible high peached screeching sound every weekday for the last, I think it's been two weeks now, driving me bonkers.

[00:00:36] I'm already very sensitive to sound, so I've been just like living in my noise canceling headphones. But I heard some silence today. I was like, okay, it's time I'm doing the podcast. And sure enough, by the time I'd sat down and outlined this episode, the sound had started again. But because I put all that effort into the outline, I was like, screw this.

[00:00:57] I'm gonna record and we're just gonna [00:01:00] have to deal with it. I'm hoping that. You can't hear what's going on in the background. At least not enough to bother you. And I'll just try and talk really fast without too many gaps so that you don't really notice. But I knew it was time because firstly, I have got a, another mini series planned for you coming up that will kick off after this episode that will, it's gonna be very foundational and connected to my new framework that I will be talking about in this episode.

[00:01:34] But before we did that, I think I owe you an update because I realized it has been 14 months since the reveal of my wreath Rand last year, just in case you don't even know what I'm talking about. So I was originally my business name was the personal branding project, and I had that for. Hmm...

[00:01:56] it was probably two and a half Yearsish and [00:02:00] then rebranded to Magnetic Brand Co. And thought that, I'll get this rebrand out there and then find all of this, there's, there'll be all this built-in momentum and energy and I'm just gonna hit the ground running and there's all this stuff that I'm gonna do.

[00:02:14] And I made the announcement and then went pretty quiet. And I'm gonna explain that in a second. But there has been so much going on behind the scenes, even if it doesn't look like that. I mean, that's the point. It's behind the scenes. So, But I did want to let you in on that process a little bit because it may be helpful for a few reasons.

[00:02:36] I mean, it may be helpful strategically and just to understand how I went about certain decisions and things like that. But then the other side, that is probably gonna be more helpful cause it certainly would've helped me. If, I mean, I keep finding people now who are sharing this kind of stuff and I'm like, great.

[00:02:53] That's nice to know, like in hindsight. But while I was going through this process and it was feeling very slow and like [00:03:00] too slow and painful and all the times that I was questioning myself and how long it was taking, it would've been really helpful if I knew that that's, that's the pace it was meant to be and that it was.

[00:03:13] It was rolling out in a way that I needed it to, and it was leading me to where I needed to get, and there was nothing wrong with that. But because obviously so much of what we're exposed to online, we, it seems that everyone's just moving at this pace. Like just go, go, go, go, go. And one, like launching one thing and then another, and then another and hitting all these milestones and it just feels oh my gosh, if I slow down, I'm gonna be left behind.

[00:03:40] And that certainly went through my head. And I will say that, I mean, it's not that it fully goes away, I realize, and I I'll try and touch on some of this. I feel like there's probably more material than I could fit in one episode, but I'll see how I go. I, there are things that. Are costing me now [00:04:00] as in the amount that I slowed down and for how long The lack of obviously marketing and just being visible during this time.

[00:04:09] I mean, I had my ongoing sort of visibility just at least through thankfully seo, Google search and YouTube meant that I still had new people coming into my circle and I was still, landing new clients and things, but I just, I could feel that the momentum had really slowed down. Would I do things differently?

[00:04:30] And this is a funny one because I'm like if I could have. Maybe I would have, as in if my, somehow my past self knew to have certain systems in place. If I had certain support in place, then yes, maybe I would've done things differently as in, tried to keep things up a little bit more, be a little bit more visible.

[00:04:51] However, I was at, I did the best with what I had at the time because one of the reasons for the great slowing down, we're gonna get into the [00:05:00] more, like the strategic side of things in a second, but just again, trying to catch you up on what, like the full picture. So I did have some health challenges that sort of became obvious.

[00:05:13] I mean, I was feeling it after the rebrand. I was already noticing that something was off, like my energy levels were not good. And then things just kept getting worse as the year progressed. And turns out like I had a relapse of glandular fever, which is great. So that sort of led to chronic fatigue.

[00:05:30] And then it also led to other sorts of things like these extreme food intolerances, meaning that like everything that I was eating was like destroying my insides and making me feel worse and worse and worse. And so between the fatigue, the brain fog, it also was causing sort of different kinds of anxiety and just ongoing discomfort.

[00:05:51] Like I was already working with that and that would've been enough in itself. So that was challenging. And the, the [00:06:00] limited capacity, like as in energy and time that I had. It would always go to clients first and then I'd use the rest to be building out the things that I am gonna be telling you all about throughout this episode.

[00:06:15] And so then honestly I look back and go, I did my best cuz it was also family stuff. Like all sorts of personal life stuff going on. It was just not a fun time. And yeah, being on the other side now and being kinder to myself, having some self-compassion and seeing just. How I did with the circumstances that I had.

[00:06:38] I'm like, yeah, cool. Like it is what it is. I'm here now. I'm grateful that I'm here now. I'm grateful that I had enough in place in my business and in my brand that I didn't, it certainly didn't, burn my business to the ground. Like I, I had a few months of being a bit like, oh no what have I done?

[00:06:58] But it was mostly for [00:07:00] personal reasons cuz of unexpected costs and things throwing me off, just catching me off guard. But as far as business goes, I was like, I went from having, scary couple of months and being like, okay to then having like my highest cash month in history and being like, ah okay.

[00:07:19] So it's definitely not all bad, like things have changed, there has been growth. It just doesn't always look the way we think it's going to look so, Cheapest. This is a long intro, let's hope I can speed things up. But long story short, I am not here saying that I would do things differently. And I think that's an important, already an important lesson like for everyone to think about.

[00:07:41] Cuz it's so easy to go, oh, I should have done this and I should have done this. And if you think about it, if you look back on whenever that time was, when you think you should have done something and go I mean did I know better? Did I have more in me? Did I do my best at that point in time? Cuz if you did your best, [00:08:00] I say, great, that is all you can do.

[00:08:04] And then we get to learn from it and go, okay, what could have made this easier? What would've made, what would've allowed me to do more if I wish that I could have done more? Like for me, going, okay, I could have, there were potentially some better systems that I could have had in place and some processes.

[00:08:23] So that would've been easier for me to bring on some support to repurpose some of my content during this time so that even though I was incapacitated, someone else was doing that for me. But now we're gonna dive into more of it what was happening behind the scenes and explained that even that wouldn't necessarily have worked because part of me didn't want to be putting out content during this period cuz it was such a big period of change.

[00:08:50] So in a snapshot, the last 14 months, basically from the rebrand to now have involved, [00:09:00] obviously I call it like the great slowing down and just having to do what I could at the pace that I could do it. However the very intentional work that was happening, that was definitely not. Obvious to the outside world was that I really, I brought things back to basics with my coaching.

[00:09:22] As in I had, I started un what's the word? I started hiding all of the things that I had for sales. So all of the courses and things were put on pause, but I knew that it wasn't just a pause like that. I was archiving everything, making it basically impossible to, to work with me during this time, focusing on the coaching.

[00:09:46] When I say coaching, I was looking at, okay, like let's, let's take stock here. Like where am I getting people the best results? Who are the people that I'm loving working with the most? Where can I refine my [00:10:00] process? Where, what am I, is there anything out of scope? Am I, are there things that I'm offering right now or people are coming to me for help with that I actually don't want to provide that support for anymore?

[00:10:09] And is there anything missing? And so use, I always say that, before you jump off and create a course or go and try and create something scalable and leverage to make sure you've dialed in your process, which usually involves starting with one-on-one. And then it might be going to a group version of this.

[00:10:26] Obviously this is, if you're in that space of, coaching, consulting, the thought leadership, I, selling your IP basically. But having that as your foundation and then building from there. And so once I started to get really clear on those things, then it was all about rebuilding my framework.

[00:10:48] And so this is why I was just saying that I wasn't super keen to be sharing during that time. In fact, even me getting back on the airwaves now, there has been a lot of resistance [00:11:00] around it because I. Part of me is I'm still figuring out some of this stuff. Like I don't wanna, I don't wanna share anything and then have it change and then have to mess everything up again.

[00:11:09] Because, I am looking back on all of my old content and seeing just how much I've evolved and my, my philosophy, my perspective, my approach has grown and evolved since I created that older content. And it's always a weird one when people reach out and go, oh, I loved that episode on I'll say the five Cs of personal branding.

[00:11:28] I'm like, oh my gosh. Yep. That was one of that was my original framework and it's changed about five times since then. And still so much of what I said, like it was, it's not that any of it was wrong. So it's not that those concepts have changed and I'd be like, oh no, I no longer believe in this.

[00:11:47] It's just that I the big picture I have now is, It's so it's firstly, it's bigger and it goes so much deeper and there's so much more nuance to it that I'm just like, oh, okay. Thank you. I'm glad you [00:12:00] liked it by it. I just, there's all these other things. And so anyways, that is why I was not wanting to share that much because I wanted to get to this place of feeling solid in what I had, what I'd rebuilt so that when I started creating content, it was gonna stand the test of time.

[00:12:21] It's not to say it's gonna last forever, cuz I know I'm someone who evolves very fast, but at least you know that it could survive the next 12 months safely and not just be a waste of time. Cuz I pour a ton of time and effort into my content. And I mean, if you create content in any way, you know what I'm talking about.

[00:12:37] So I thought today I mean I'm already well into it, but some of the key things upcoming in the episode, if you're still like, am I interested I'm gonna talk about what is different about the framework. As in what's shifted about how I see the process of building a personal brand, a magnetic one at that, and then obviously [00:13:00] the upcoming miniseries is gonna go much deeper into that.

[00:13:04] Gonna talk a bit about how, like whether or not, and if so, how this has changed. I guess my new framework has changed my approach to coaching now. So as in one-on-one talk about what else is coming. So, as in what else I've been built it's not just a framework that I've been building, like the reason for the framework was so that I had this foundation to build everything else, basically rebuild my office suite, so to let you know what I've been building and why and what's yet to come.

[00:13:34] And then just some, I guess some nuggets that I wanted to share on the process. So, basically, Looking at the, I guess the biggest change that I have made is actually about how I approached this entire process. Like the, the pace, the mindset, the strategy behind what I was doing is it looks very different to how I used [00:14:00] to approach, building out my framework and then building out, designing and creating and launching courses and other sorts of offers.

[00:14:07] And so that's where we'll finish. So Okay. So what is different about the framework now? I'm calling it the Magnetic Brand Blueprint, which I've actually called it before, but it definitely has changed shape. And I would say there's a couple of things.

[00:14:22] So, My approach originally, and it's slowly evolved over time, but at the core, I would say that with personal branding, my approach to building a personal brand, it was like 80 to 90% strategy and tactics. So, all the very practical stuff of okay, you need to have these assets and you need to, this is the messaging strategy you need and then you need this, and then there's this and there's this.

[00:14:50] And then I'd have, 10 to 20% mindset, as in, so probably started as 90 10, and then it eventually got to sort of 80 20. And because [00:15:00] that's, I was always teaching from my expertise at that point in time. Like my, it sounds a bit, cheesy, but my embodied wisdom at that time.

[00:15:12] And so my earlier journey to building a personal brand, like I, I personally had focused so much on. Strategy and tactics as in my, my YouTube channel and, content creation and all of that. So I was teaching what I knew and also my background as a copywriter. I'd helped so many people with their copy and their messaging that of course that was a huge part of the process and I helped a lot of people by providing this level of support.

[00:15:38] And so I, again, like no regrets, like I taught what made sense at the time. Now my own personal process I guess my personal experience with building a brand and also obviously a business throughout this time as well, has become a lot more, like I've realized how [00:16:00] strategy and tactics fit into, the big picture and how much else is involved in this process really to achieve.

[00:16:08] Sustainable aligned success. And so I've start, obviously, I always start with my, I mean, I'm saying obvious, it's not obvious. This is my approach, I will say, is that I start with looking at what is working with me and the work that I'm doing, what's worked, what didn't, why then I bring it to my one-on-one clients.

[00:16:31] And because it's a lot easier for me to start there because everyone's different. I can tune into exactly what they need at any point in time, and I can see who needs how much of what. And there are people that get to skip steps cuz they've done them themselves. And, so it's just, I will say easier in some ways, also much more difficult in other ways.

[00:16:50] But to be one-on-one with someone and to tap into all the different parts of my toolkit, and so once I get there, [00:17:00] I'm then able to start looking at, okay, I've worked with enough people over this period of time, what are the common threads? Like what's coming up for everyone?

[00:17:07] And now I can see that where it was, I used to see there's strategy and there's mindset. I now break it into four different areas, the sort of bigger buckets or categories. So yes, strategy. Absolutely. But we're gonna talk about how even my, the way I view strategy has shifted in a second.

[00:17:27] Subconscious is number two. So everything, the thing that's going on in your mind, I mean, there's conscious as well, like our minds are just constantly, often working against us. But for me, the the biggest work that I had to do was on subconsciously reprogramming deconditioning. Breaking outta old unhelpful patterns.

[00:17:52] So that my baseline meant that like my mind was supporting me. And, this part of this was also [00:18:00] about building up capacity, enough self-worth, like expanding enough that I actually felt ready to receive the attention, like the visibility, recognition, and then also financial abundance that I was going for.

[00:18:17] Because I took me a while to realize that, oh, it's not it's not enough to like just do the things to achieve those kinds of that kind of success because yeah, you might even achieve it and then self-sabotage can follow. And so that's why I'm saying yep, strategy. But number two is subconscious, and those two are huge.

[00:18:37] But there's two other categories as well. Number three is skills. And even this, again, like with my strategy approach has shifted because I used to just see skills as, copywriting ability, your skills with a particular platform, your skills of communication on camera. And yes, that's, that's definitely a part of it.

[00:18:59] And [00:19:00] I've, I've always focused on that to a point, but I see now that there are other skills that no one is really talking about. Skills like self-direction, being able to make your own decisions navigate throughout this process. You're not always just going to an expert and saying, what should I do?

[00:19:18] There is a self. Experimentation, like it's an actual skill to strategically test things out for yourself and figure out what's right for you, what isn't, and why. And then adjust your, your approach, your strategy as you go. And even self coaching. So being able to get yourself out if you know you're in overwhelm, if you are being triggered like, and you are, having like a nervous system reaction where you're just in fight or flight mode.

[00:19:51] Self coaching means you don't just freeze or, do something silly in a moment of [00:20:00] high tension or lose a week to just being, curled up in the fetal position. But you can get yourself out of that state. Not saying always, sometimes there's bigger stuff that we are dealing with, but I'm saying this is for the sort of more everyday stuff.

[00:20:16] Get yourself back on track, figure out what you need. And sometimes it may be that, okay, I know I need a coach, I know I need to go get some other help. But it might be something else. It might be just knowing that you need a timeout, you're just burnt out, you're just tired, you just need a meal. You need to not be on social for a little bit cuz you're realizing you're being triggered by something.

[00:20:37] So these other skills that are so much more, it can feel like less tangible than something like a cop. Like it might not feel like a hard skill like video editing, but they are absolutely crucial for you to be able to play the long game. And then the fourth category is support. So support, again, we might just see support as [00:21:00] having a mentor or maybe just having a biz bestie.

[00:21:02] Yes, there is there is practical and strategic support. There is emotional support, but I also saw in my, my own process, but also with all my clients, there are so many other kinds of support that we need to think about. We need to think about environmental support as in. Making sure our environment, physical and even digital, is supportive of our process, of our what our bodies need.

[00:21:27] What our minds need. Cuz we don't all work the same way. And I have to say I definitely went in down many rabbit holes in the lead up to getting diagnosed with A D H D to get so much more aware of my needs, my triggers, what can pull me out of focus and all of that. And that has been such a gift cuz I realize that yeah, it's not just people who are neurodiverse that need this kind of support.

[00:21:51] We are all. In need of this kind of support and to be working in environments and around the right kinds of people, et cetera, that support us to [00:22:00] do our best work to be in flow and to obviously create the most magnetism. So that's another kind of support. But then there's support systems that can look like literal systems.

[00:22:10] So what kinds of. Tools and, processes and softwares and what can we build out to make our lives so much easier? And that is not the same for everyone. So someone who's just swearing that, oh, this is foolproof, this is the system. You have to have to create content in less time or to dah, dah, dah da.

[00:22:29] But if it's the one system for the entire planet, that's a red flag to me because Are they gonna show you how to personalize it for yourself? How to make a habit out of using this so it actually becomes helpful? Or is it gonna just create more overwhelm like every other system when something's outta the box?

[00:22:47] So my approach basically has gone from, I went deep on those things that I was providing the support for and like they are very helpful. But the thing that I saw is it's not the big picture. It's not the full picture. And there were still too [00:23:00] many ways that people were getting tripped up because they could have the perfect strategy, they were super confident of what they needed to do for their content and yet they weren't publishing.

[00:23:09] and it could have been, they were self-sabotaging cuz of the subconscious stuff. They maybe didn't have the ability that they needed to do a certain thing. if they were in overwhelm, they could lose weeks at a time cuz they couldn't self-coach themselves out of that and, or they didn't have systems that were supportive of what they required mentally, emotionally, physically.

[00:23:28] So the framework now is robust. And it's very much about laying the foundations layer by layer. And the big picture it's still the same- what creates brand magnetism? And I break that into four different pillars. individuality, so doing things your own way. Authenticity being you allowing your brand to be just the natural extension of you so that you attract people who actually value you, for you. How many times can I say you in 60 seconds?[00:24:00]

[00:24:00] Then we've got credibility. how can you build that trust? How can you get known as an expert? And the final one is longevity. 

[00:24:08] I always talked about this cuz playing the long game is everything. individuality, authenticity, credibility, you are gonna keep strengthening them as time goes on. The longer you're in this, because you just keep building more confidence, more skills, more clarity, more social proof. And so if you can't play the long game, you that's it.

[00:24:27] You're dead in the water. So longevity is why, the skills, the support, the subconscious are just. Non-negotiables cuz the strategy can just only get you so far. And so the way I now approach this, and this is, this is probably where the, like the biggest shift, I guess overall is that I don't see strategy as something you just create.

[00:24:56] And it's definitely not something that you can [00:25:00] outsource. What I am all about is you becoming your own strategy. And what this means is, Number one, learning to ask the right questions, high quality questions from the very beginning. This is about, becoming your own strategist and becoming your own coach as well. Everyone just goes, oh, how can I do this? How can I do that? I'm like, we need to start steps before that, which is asking, what am I really trying to achieve?

[00:25:29] Why am I trying to achieve it? And then how do I wanna feel as a result of achieving that? But also, how do I wanna feel throughout this entire process? Then we can start asking, what are all the potential ways that I could achieve this? What are all the, the existing skills? What's the knowledge, the resources I already have of available to me and how can we leverage them?

[00:25:54] So that we have the path of least resistance, you know that low hanging fruit to get you to the [00:26:00] next place and that and that's the other thing, another question. It's like not asking how we can go from A to Zed or A to Z from my American friends, it's always gonna be about asking how can I get from A to B?

[00:26:12] Because trust me, if you can just get to be more will be revealed to you, you'll already be a different person at that point. You'll already have more skills, more confidence, more clarity. And you may have also met this next person who happens to know this and know this. And it just keeps it'll snowball.

[00:26:30] But when we are so fixated on how do I get from A to Z, we're like, it's it. We're completely focused on the destination instead of the process. And that can cause all sorts of issues. So like I said, high quality questions. And making sure that everything is about you and what you want to achieve and what you already have in you.

[00:26:55] Because this leads to point number two, which is really making sure you are building a brand that [00:27:00] leverages your strengths, both in what you are sharing. So everything that your brand is about, it's like levering your strengths. So as in, the, what you are talking about, like the kind of content that you are sharing, your expertise, how you make people feel, all of that content stuff.

[00:27:18] But then also how you are sharing it. So the strategies and the ta, like the tactics I should say, that you are using. To get yourself out there really looking at, do it. Does it make more sense for me to, be on video, on audio or writing? Does it make more sense if I'm gonna have a pod? If I'm podcasting, does it make more sense for me to do solo episodes or guest episodes?

[00:27:41] Does it make more sense for me to have my own podcast or to feature on other people's podcasts? See how many questions are that we can ask? Cuz there is no single path to where you wanna go. But if people come to me and they already believe, oh I have to like, for me to build my brand, I need to do this thing and this, this, this.

[00:27:59] [00:28:00] So can you just show me how. And I'm like, we're missing out on all the magic here. There could potentially just be a much simpler way for you to get to where you wanna go and a way of doing it that's gonna allow you to be so much more magnetic in the process. Because as soon as we try and do things that aren't naturally leveraging our strengths as in trying to lean on things that we could say are not as strengthy, I was gonna, I don't, I hate calling them weaknesses, but the areas you're not as strong, then you are gonna decrease your magnetism naturally just because you are having to try too hard and you know you're most magnetic when you're just being you.

[00:28:43] When things are just effortless and things can flow from you. It's not to say you never do any work, but we can do this in a way that once you get there, like once you're standing on that stage or once that microphone's in front of you, you are. Let off the leash you're supported to, to [00:29:00] be the most magnetic version of yourself.

[00:29:03] And so yeah, strengths led servings, strengths led leadership's strengths led strategy is, is another huge part of becoming your own strategy. And then it's just about taking it one step at a time. So like I said, A to B and this process looks like, okay, like where am I at? Right now in this overall process.

[00:29:30] Okay, so what is my next step? What the next point that I need to reach and what do I need to do to get there? And often there's gonna be a process of experimentation to figure out what that best thing is going to be. And so I'm not gonna go into it today. We might do it in one of the upcoming episodes in the mini series, but I have this, the magnetism method where we're gonna be walking through this natural cycle with every new thing that we're introducing, where it's okay, explore, experiment, establish, [00:30:00] enhance, evolve.

[00:30:02] That allows us to. Incrementally add the things that we need to add to our strategy, to our approach. Test them out. Make sure that they belong here. Then really lock them into place to the point that you start building the habit around it and that in the systems and the processes for it to be as effortless as possible.

[00:30:25] Then looking at how do we take it to the next level? How do we enhance it? How do we expand by doubling down? Before it will naturally evolve. And so that, that cycle is what happens. Very big picture overall in this journey. But then it's also what we can do with each individual tactic that we're introducing so that we are not just trying to do, achieve everything at once and just spreading ourselves so thin.

[00:30:48] But anyway, I'm getting too into the details too, into the weeds now. That is the summary of what has shifted with the framework and the follow up question. Not that I've been asked this question I'm [00:31:00] asking it on your behalf- is how has this changed my approach to coaching? 

[00:31:03] Great question. So as far as my philosophy goes, I would say not a lot. Cuz the whole point of this framework is it's the result of me distilling my own process. The result of years of experimentation and looking at what's working for people and what they need at different points in that process. And then boiling it down to go, okay, how can I make sure that this is now in a form that can work for anyone at any point? That they can self guide themselves through this process.

[00:31:34] I would say from a support standpoint, there's an evolution in progress because it's rolling out as I go, but one of the big things is I've been trying to develop a much more robust resource library that is all based on these things. The distilled versions of what I've been doing for this long. So I often would create lots of different custom resources and I'd have all these different versions of things and this. Very slow [00:32:00] period of doing all this work behind the scenes has allowed me to really take stock.

[00:32:04] And I'm just rebuilding things one at a time, which is a bit of a painstaking process. So I'll give you an example, the evidence of Awesome hub, that would be something I'd give one-on-one clients and it might be included as a bonus.

[00:32:16] And so that's like a social proof hub. But that has evolved so much because now in my own framework there's, we are looking at different ways of tracking our progress. And so I now it's the marks of magnetism hub and we've got like the magnetic milestones that you are tracking.

[00:32:33] But then there's also success screenshots. There could be specific accomplishments to you finishing training, getting another qualification or a certification. There could be just nice things people said about you. And so, it was just a matter of finally sitting down and, and just building that out so that it is ready to go out of the box and then, I always am looking at, okay, I probably wanna develop some tutorial videos so that it's easy for people to customize it to themselves. And so [00:33:00] that's just one example is just me slowly building that out for all of the pillars of the work. 

[00:33:04] So the content creation, the messaging data, market research, testimonial gathering, website templates, copywriting template, all those things will just one at a time be getting updated to reflect this new framework. And then can be just ready to go for any one-on-one client, but is also going to be incorporated into a specific part of the new offer suite.

[00:33:30] What else? so you may not know about this, about me. I've been into human design for a solid three years now and I've been studying it and got certified and everything. But it's taken me quite a while to incorporate it in a more official way into my coaching. So human design is another thing that has been incredibly helpful in accelerating my own self-awareness and the, different ways that I have looked at how I could approach my marketing and my visibility and even down to just subtle [00:34:00] little things about my sales process.

[00:34:02] I just find that human design is a really helpful tool that can be very supportive of the work that I'm doing. But it was also me wanting to take enough time with it to make sure that I really did... number one, believe in it. But also number two, had personalized it enough, again, distilled it enough to know what do I wanna share and what don't I wanna share about it?

[00:34:24] Because I, yeah, I went down a rabbit hole about 27,000 rabbit holes over the last three years studying from every person under the sun. And have probably invested thousands of hours at this point. But it didn't necessarily give me the roi. Like I don't want anyone to have to go do that unless they genuinely just wanna study human design on its own.

[00:34:45] I wanted to make sure that I knew how to bring it in in a way that was immediately helpful to my clients. And so that has been something that I've done slowly. Cuz I started by just finding out what people's human design like I would just get their human design chart [00:35:00] when we were first working together and I'd use what I knew about human design to support them.

[00:35:05] So, In the way that I believe it was gonna be most helpful as opposed to teaching them anything about their own human design, if that makes sense. Whereas now I'm Yeah, slowly also introducing it to them as well. And I'll talk about in what form shortly. That's in the next section. Okay. What else? oh, okay. So another huge one which is part like very much the work in progress One is about, I mean, I used to do this and it was really helpful and so again, this is teachable moment just so you know in case you're interested. But I had seen her paid academy was my main, like my signature self-paced program that I had for a good couple of years.

[00:35:48] And I used to find it very helpful to give, assign homework to one-on-one clients to say oh, this particular, go watch this particular video, or do this [00:36:00] exercise, and whatever was included in it, to make sure that they were accelerating their progress between sessions so that a coaching session didn't become a teaching session.

[00:36:09] If there was a general, if there was an actual skill or knowledge gap, I had something that they could do in their own time. When I archived that program and stopped recommending quite as much from it. It was, I really noticed a difference. Like it was quite frustrating. And so I started intro, like I started sharing all the homework from there again, but was really craving the ability to have more of that, to fill all the gaps that, were in the existing program, like to talk about all the different things that I now talk about.

[00:36:39] So now that I'm finally building out the new office suite, there is also a lot more along the lines of. Self-paced work that can be done if that person wants to, that really just speeds things up because you can just keep moving forward between sessions. Having that hybrid support where yes, there's [00:37:00] face-to-face coaching and strategy and there is stuff that you can be working through self-paced, so kinda education or guided activities.

[00:37:09] And then also the feedback, cuz I I'll review content between sessions and there's the slack channel for quick chats and things. It just feels so much more supportive having all of that in place. And then one other thing that I'm introducing very soon, I wasn't gonna talk about it today and I was like, I'll just say it, I need to put it out there cause I'm scared.

[00:37:29] But, so one of the things I'm gonna be doing is incorporating custom hypnosis tracks. So I'm calling them magnetic activations. So these are prerecord, like custom made as in I am scripting and recording these. But they're audio tracks that you can be listening to daily, like ideally for 21 to 30 days.

[00:37:52] And that is covering the subconscious work side of things. So basically I'll be doing a consult session where [00:38:00] we get to the bottom of okay, what are these underlying blocks, it could be money related, it could be visibility related, certain beliefs that you have been carrying that we can, see are causing some sort of self-sabotage or, holding you back in some way.

[00:38:15] Then I go away and create the script and record this track that you do just like a guided meditation. But it's, it's, it is classed as technically as a hypnosis just because, you've got the binaural beats and, and the way it's scripted is designed to do all of that reprogramming.

[00:38:32] So I've been studying that as well. Cuz you know, me can't stop, won't stop, but I'm incredibly excited about this because this has been another huge part of my own process over the last three years. I have been doing all of the the neuroplasticity work, like the, the reprogramming to help with my own limiting beliefs, and it's been game changing, like absolutely game changing. 

[00:38:59] This was always a [00:39:00] thing that would take the lid off my next level. Like it was never strategic, I mean, no, I shouldn't say never strategic. There were times where obviously my strategy has allowed me to go to the next level, but I saw that I was the one capping my success because of my inability to receive a certain level of success of.

[00:39:22] Financial abundance, I'd always hit like a ceiling, an income ceiling. I'd have a breakthrough month and then I'd have a crash because I just wasn't ready. And so, because I've been doing this for so long for myself and I was recommending people go to other places to get that support, it was like, why can't I do this?

[00:39:40] Like, why can't this be built in? Because I know so much about my clients and I can actually do this in a way that supports the journey that we are going on. Specifically, it just made more sense for it to be me, but I hadn't. It took me a while to realize that I should actually look into that for real.

[00:39:58] And then [00:40:00] right when I knew that it was the thing that I needed, I found the exact person to train me in this. And I was like, okay, it's happening. And it'll be formally introduced into my one-on-one packages very soon.

[00:40:12] And then also I'm gonna be able to do prerecorded tracks for the courses . So it'll just be the one track for everyone doing the course, but it's still going to be working on the stuff that we are working through in the program. So that is quite exciting. 

[00:40:25] And then, okay, we're getting, this is so much longer than I'd planned, but I'm gonna keep going cuz I figure the person who's interested is lapping it up.

[00:40:32] And if you've already stopped listening, well. you stop listening. So what am I even, who am I talking to? So the final thing that has shifted in my approach to coaching so this is still from like the one-on-one standpoint is around the client journey and the different packages and inclusions. I like testing things out and I feel like I've settled on something that I'm happy with at least to roll out for the rest of the year. 

[00:40:57] So there's three core journeys [00:41:00] that you could choose from. There's the magnetic 30 and and these kind of already existed, it's just I've been refining them and getting more specific about what they're for. And so the magnetic 30 is a 30 day intensive. So it is it's coaching and strategy like always, but the new version of this is that you can choose your own adventure and you choose either a subconscious focus or the strategy focus. 

[00:41:26] So it could be, a 30 day intensive dedicated to working through those blocks specifically. And that will include the custom magnetic activation track as well as us doing some sort of experimentation, experiment. It sounds very intense, but and it running an experiment of getting you doing something, working through something on a practical level. So putting some content out there we'll decide what that is that you need to be doing, taking action on during that time.

[00:41:54] And it's just about really getting you unblocked and moving again. And then the strategy side is about[00:42:00] if you have just been really in your head and you're like, I know I need to do this thing, but I just dunno what it is, we can focus in on one particular thing. For instance, it might be a content strategy, it might be developing a new offer, like whatever that practical thing that's getting in your way is, you get the half day strategy session where we're gonna map out the plan and then you get some follow up sessions and you've got 30 days of Slack support so that you just get unblocked and moving again. 

[00:42:27] The next option is magnetic 90. Again, an existing option, but now it's going to be very much designed for the person who just wants to lay those foundations as in strategy, subconscious, as well as starting to build out the support systems that you need and just really laying the foundations for your personal brand strategy.

[00:42:48] So this is more gonna be for someone who's at the earliest stages of the process, potentially. Or it could just be, again, someone who's wanting to hit reset and just go, okay, I need to rethink [00:43:00] things. Let's, let's just look at the lot because I'm just like, I don't know where I'm going right now.

[00:43:04] Going right in circles. And then finally there's the magnetic 180. And so this is the six month container, and it is gonna be the most supportive, and I guess appropriate for someone who's wanting to, you can call it a rebrand, I call it the, the personal brand rebirth where you are rebirthing your entire brand. So it's, it's the, okay, let's clean slate it, let's lay the foundations, let's experiment and let's really co-create this strategy and have you implementing for enough time that you really start building momentum and confident that you are just off and running now.

[00:43:44] So those are the main changes for the coaching. And then a quick snapshot of what else is coming, just in case you're intrigued. So, You may have missed it. If you blinked, you would've missed it cuz it was very, very brief. But I did reveal the very first new program [00:44:00] in my offer suite in June called Unmistakable.

[00:44:03] And so this is the framework for becoming your own strategy. So it's really, it's like it's the start here point. If you are new to building a personal brand or it's the reset button if you've been at this a while. Cause I do find some people are at that point of evolution where things don't fit anymore. Like I've, I've achieved all this stuff. I feel like I've got a certain level of success, I've got an audience that knows me for this, but I'm feeling called to change something. I feel like I've outgrown my brand. Where do I start? And I'd say you start with unmistakable because it's gonna walk you through.

[00:44:41] Ask, like the process of asking those high value questions about your direction, about your magnetic potential, and then building out this like the most, the simplest, strengths based approach to building your brand or [00:45:00] rebuilding your brand. With, yeah, just all of that structured guidance and support.

[00:45:06] Something that's coming out later this week, obviously, if you're listening to this in, mid-June is magnetic by design. So this is what I was hinting at before is the first, and it, look, it may be the only thing, but it's a mini course. It'll probably turn into a full blown course all around using human design to tap into more of your magnetic potential.

[00:45:30] And then we've got daily magnetism, a new content subscription that I'm starting over on Substack I wanted a place where I can just share lots of gold nuggets, lots of different things. It could be audio workshops, it could be daily prompts, it could even be the occasional hypnosis or meditation track. It's way more behind the scenes of my own process, but not just in personal branding like, The whole, the whole gamut [00:46:00] of what it takes to become magnetic as a human being.

[00:46:02] So that is coming soon at And then next month we've got the magnetism experiment, which is, it's like the rebirth of the Know Like Trust Challenge, if you took that. And if you did, take that, stay tuned, got some good news for you. But the magnetism experiment is basically like, the anti course, okay?

[00:46:25] So instead of feeding you information, I am just feeding you potential experiments that you can run to unlock more magnetism. So you could be testing out and some of this can relate. There'll be there'll be experiments specific to human design. So your human design type. There are gonna be experiments specific to simplifying things, to bringing more joy back into your content creation, into into finding your creative flow.

[00:46:53] It's really just about one by one building more developing more [00:47:00] self-awareness, and therefore building more clarity and confidence around how you wanna approach your brand. But the big thing is it's about taking action. It's about, okay, let's enough sometimes like enough content consumption and let's start doing the things that it's gonna take to.

[00:47:16] To blow up to become wildly successful. And so it comes in the form of, it's a notion space, like it's a notion template and it's like basically a database full of experiments and you get guided through the whole process of how to actually run an experiment strategically and like a scientist so that you're testing the right things, what worked, what didn't, and why.

[00:47:37] But it's also gonna be just really, really fun. So I'm excited about that one. And this is just the warmup. Okay. So the rest of the program suite is on its way cuz unmistakable is piece one of four. And the next one that's coming is unbridled, which has been a long time coming.

[00:47:54] I first put the wait list out. February of 2022, I think. So if you're on the wait [00:48:00] list, you'd probably be like, yeah, sure, sure. This is coming. Like you probably gave up on me. It was just, I knew it had to come, I knew it was gonna be birthed and it was not the right time yet. I had to lay my own foundations first, but it is gonna be epic.

[00:48:15] And I'm leaning towards doing it live first because I have been missing seeing people, especially like being in a little group of people. So, if you're listening to this, if you're on the wait list or you're intrigued and you love the idea of doing something live, it'll, you can still totally do it on your own pace.

[00:48:33] Like you won't miss out. As in, if you are not someone who enjoys doing things live in a group, you can do it your way and that is completely fine. I'll design it in a way that's supportive for both. But if you are also craving some contact, even if it's virtual with other people and to just like immerse yourself in an experience, it'll probably be around the eight week mark and it'll be coming.

[00:48:55] Mm. Probably, I reckon we might, I need to see, we might kick off [00:49:00] in September, so Yeah, let me know your thoughts and yeah, let's, let's wrap things up now, cuz holy Dooly, this was a big one.

[00:49:07] So what I wanted to leave you with, Were just a few extra nuggets of observations and insights that I've had about this process and just how different it's been from how I did things previously to, do with what you will. I'll just go through my list. So the first thing was, so I used to work at a breakneck pace, like I mentioned at the beginning.

[00:49:28] Like we, it feels like everyone's going so fast and so we have to go fast. And I do think there is also just, I mean, there was an element of conditioning and needing to prove myself, and I would just just go, go, go, go, go. And if I was excited about an idea, I would just immediately turn it into something.

[00:49:46] Like I could go from idea to having a published and launched course in a matter of weeks. Okay. And I wore that like a badge of honor of yeah, I'm, I work fast. And yeah, there could have been an element of me like trying to compensate for, what I didn't [00:50:00] realize at the time was, ADHD and my struggles with procrastination and all of that.

[00:50:04] But anyway, but the big issue here is that it did not matter what it was costing me physically, mentally, emotionally, but especially physically, like the toll it took of my body. Like I would just do it. And that was that. And obviously the changes that I now feel like I'm working at a snails pace and it's not a snails pace, it's just that I now understand my expectations work warped.

[00:50:29] Not enough people talk about the fact that meaningful change and sustainable practices and, and a sustainable approach to business, it's, it's gonna be slower, it's gonna be slower than it looks on Instagram, and it can feel terrifying to be moving at that pace. But that is how strong foundations are laid and, and smart decisions are made.

[00:50:54] which leads me to a kind of related point. So I used to announce things [00:51:00] prematurely as in, it wouldn't, like if I had the idea and I knew that I wanted to create the thing, I would just tell everyone about it. And so whether it was, this could just be in the form of letting people I know, like existing students say oh, this thing's coming.

[00:51:13] I'm creating this extra resource. Or, promising bonuses before they were actually created. Or it could be actually launching things before. They were created and I mean there's nuance to this and it could probably be its own episode, but this approach for me personally messed with my head cuz it created so much pressure, like it led to me creating things that I no longer actually felt good about or excited about.

[00:51:38] But because people pleaser, I promised them I had to keep, I had to put it out there. I was also very influenced by I was paying way too much attention to what everyone wanted. Like it didn't matter if one person said, oh I'd really love this thing. I was like, oh yeah, great idea. I should do that.

[00:51:55] And then I would just do it. And often my [00:52:00] fixation on what people wanted would I'd let that override what I knew they actually needed. Cuz the fact is what I wanted earlier on in this process. Was it turned out like, over six figures invested in, in education and coaching. Like it turned out most of those things weren't what I needed.

[00:52:19] I was missing the foundations. The foundations that could have just, oh my God, saved me. so much money, so much time, so much heartache, so much self-doubt, so much chaos, so much wasted energy. So pre announcing things and all of that was just, it didn't work for me. And then, What was also happening, and I'm just again sharing this cuz maybe there's one person listening that needs to hear this.

[00:52:44] I was also sabotaging a lot of launches. So the ones where I hadn't created the thing yet, which I think was most, I think it was a lot of them. And cuz again, this is something that people are like, just sell it before you've built it and there's just, there's more to that [00:53:00] conversation. But I was sabotaging the launches because I, I mean, I didn't realize it at the time.

[00:53:04] I now know in hindsight I didn't feel in integrity selling it because I hadn't yet figured out enough of the details to be confident that yes, this is what you need. And I wasn't gonna make promises of it's gonna help you do this and it's gonna help you do this. And so whether it was me, Ending a, a launch early and not sending out all the emails or me just really talking down stuff and doing a terrible job of selling it on like a webinar.

[00:53:30] But all because I didn't wanna oversell it and promise something I, I wasn't confident I could deliver on. Cuz integrity is huge to me and that's only gotten stronger over the years cuz I see so many people without it, so many people just making ridiculous promises that I, I know for a fact they cannot guarantee.

[00:53:51] Like they cannot promise that cuz there are too many variables. And so, yeah, so that was a big thing for me was realizing that I needed to stop talking about [00:54:00] what I was creating and just get about my business and create it and find My new happy medium and funnily enough, with unmistakable, I hadn't created it yet, although I had built out so many of the details, so it felt very solid, and yet I still found that , I stopped sending all the emails, like it wasn't so much sabotage.

[00:54:21] I was more aware this time that I was like, I'm done. I don't wanna get any more people in right now because I don't wanna feel so pressured to deliver on exactly what I said, as in if they were expecting this exact feature or for this module to have this particular lesson. And then it turned out it changed.

[00:54:36] So instead I was like, all right, let's just call it now. I'm not gonna push the course anymore. I'm just gonna build it out and trust that, okay, the changes that I make, if there are changes, it's cuz I know that they're best for the students, for the clients inside of it.

[00:54:52] And then once I've built out the full version one of this program, then I will really tell everybody [00:55:00] about it and be like, it's amazing. But also cuz I'll know who really it's for and what I'm exactly, I am able to promise. So again, that's just a, a nugget in case you've ever been conflicted and wondered why it just felt yuck to try and sell something you haven't created yet.

[00:55:16] Something else that I used to do, and I promise we are so close to being done, I shouldn't be apologizing. I'm, I'm trying to share lots of value here, but at the same time, I'm looking at the recording and going, wow, this was long. I used to. I didn't trust myself enough.

[00:55:31] When I went back to basics and looked at what's working and what's not, I really thought it was funny how much of my original plan, my original instincts were spot on, and then I went and overeducated myself and took too many courses and followed too many people's advice around how you should do things and messed things up and trusted myself less and less. 

[00:55:54] I would specifically look for how to best build and package my, [00:56:00] courses, my coaching and all of that. And that's fine. There is a certain amount of us needing to learn from others and get an understanding of, the fundamentals, but I wasn't questioning anything.

[00:56:10] It was like I was looking for the step by step plan and not really going, okay, but what's best for me? So now this is one of the big things that's, that's different is and in some ways I know it's easier for me to say, cause I've been doing this so long now. And I have tested everything.

[00:56:25] And so I I do know for a fact what feels good and what doesn't, but still it can be scary doing things your own way and going off book, and so some of the things now that I do is number one, so if you are into human design, you'll know what I'm talking about. Otherwise you can look it up.

[00:56:40] But I use my emotional authority when it comes to decision making about what I'm creating. And so that means basically I am riding my emotional wave, making sure I'm not making decisions in a, in a high or a low, and sitting with things for long enough that I've come to my place of neutral to go, yep, I [00:57:00] still feel good about this.

[00:57:01] And so that, means that where I used to maybe make a decision immediately, that could mean I now make a decision in days. Sometimes it could be longer than that though, because even beyond this initial decision making process, I am still letting myself sit with things so much longer, letting things marinate.

[00:57:18] So like the framework that I've been working on I spent a year revisiting it. and I, I think I'll have to do a YouTube video on this where I actually show you the iterations of the framework and how much it changed and the different refinements that I made, but like 12 months.

[00:57:32] Whereas I could maybe work on my framework and be happy with it in a day or a week in, in the past. But now I can see that a few months later, some stuff that I thought was really important. I'm like, no, that doesn't belong there anymore. That extra time allows me to simplify things and find the best way of doing it, not just the first way of doing it.

[00:57:51] And so that's been major. And then the other huge change is what I mean, and this is what I call. Building from the [00:58:00] inside out. And so this is, again, this comes back to becoming your own strategy. I start by asking what I need. Yes. Which might sound very selfish cuz it is. But the thing is, if I don't have what I need, Then I'm no good to anyone else.

[00:58:15] I'll very quickly become depleted or it'll affect my mental or emotional health. Like I need to be at my optimal level to then support my clients at the optimal level. So first I'm looking at what do I need and how do I want to run my business? How do I wanna fill in this offer? Then I look at how I can best support my clients in that, cuz I know where they're needing to go.

[00:58:40] And it also means sometimes adjusting who this is for, because there are gonna be people who probably want a kind of support that I'm not prepared to offer. And having to let that go and go there's someone out there for them. I'm here for this person who's good with this kind of support. And I just believe we've all got that kind of match.

[00:58:57] And so it's been an adjustment. I've had to [00:59:00] train myself there cuz the default, the muscle memory is to just like, what do people want, what do people want? And how are other people doing this? And it's nope, nope, nope. We're gonna just design this, build this from the ground up.

[00:59:10] Starting with me, my energy levels, my way of thinking, even just down to deciding, whether or not to have Slack support, this ongoing support. It's okay, do I wanna do it five days a week? Yes, it's very supportive, but if it's five days a week am I happy to have my day interrupted at certain points in the day, five days a week?

[00:59:27] and I toyed with okay, no, I'm gonna do less because I need those days where I can do my own thing and not be interrupted again, cuz I know my triggers, I know my, my brain's struggles. But then realized, hang on, maybe this is actually more of a boundaries issue. Maybe this is me making sure that I'm doing it on my terms and I don't have notifications interrupting me.

[00:59:47] And I set the expectations with my clients so they're not expecting, and, and a response within an hour. And then that actually ended up feeling better. So, but this all comes back to, again, becoming your own strategy and [01:00:00] experimentation. I couldn't have known these things without trying them. I had good instincts, but sometimes you just need to see things in practice.

[01:00:08] And then I guess the final big nugget was I used to really just leave things at version one, and then if it didn't go the way that I wanted, and it never did, whether it was like the launch didn't go the way I wanted or as soon as the course was published, I hated it and was like, I need a new version.

[01:00:25] Like this is, this is terrible. And I'd say to myself that oh, I need to go back and improve it. But I was already done with it. I was like, I hate looking at you now. I need to move on. And then I look for the next thing. And yes, 2020 hindsight, like I now understand the role that ADHD has played in that and also, Just habit from procrastination, habit of what I'm just not used to- and I don't think many people are used to- the discomfort of sticking with things when they're not new and shiny and exciting. So that was a big one. 

[01:00:57] But then also, I now [01:01:00] understand, cuz I was never shown this, I didn't used to hear people talk about this, but the value and importance of iteration, of coming back to things time and time again to keep strengthening them. And so just like where, to build a skill, they say it takes practice and feedback as in you need to do the thing and then you need to receive feedback in order to improve and take your skill to the next level.

[01:01:27] It is the same thing when you're putting stuff out there in the world, like a course or coaching. You need to try it out. Then you need to go get some feedback and some of that feedback can be from yourself. It's not just getting feedback from other people. And then you get enough data to come back and make the next one better, knowing that you are also better.

[01:01:48] As in you've increased your skills, your clarity, your knowledge, your insight, and all of that. So you've got more to add to this next version. And so if you do that, the value of what you're creating just [01:02:00] keeps getting higher and higher and higher and higher. And it's the exact same thing with content creation.

[01:02:05] If you keep revisiting the same topics, the same concepts, like even pieces of content and taking it from, this rough thing to then this next version and this next version. Regina, I forgetting how to pronounce her last name, Regina of prolific publisher- credit where credit is due -she calls this content up laddering, where you just keep taking your content to the next level. And so this is just, again, it's not something people talk about cause it's not sexy. It is a lot more tedious than just creating something you're excited about putting it out there and moving on.

[01:02:36] But if you are serious about making a lot of money from your intellectual property, so whether that is you being a content creator, you being an author, you being a speaker, a course creator, a group program person, a consultant, any of these things, you need to be able to keep coming back and making your thing better because talking about [01:03:00] credibility as one of those four pillars of building a magnetic personal brand? 

[01:03:04] You can't fake it. I'm sorry. There is only so much you can do. Yes, you can get an amazing brand identity, a gorgeous logo, do some great photos. You can have someone write your copy for you, but it'll only get you so far because when people start interacting with your content or your service and it is not up to scratch, it's not actually the best in the business, then don't expect them to go talk about you and to also come back and spend more money with you. 

[01:03:32] The number one way to build that brand loyalty is to deliver an incredible product slash service and an incredible experience. And even client experience is something that needs to keep being iterated over and over again. So I didn't get that before, which is why I have created, I think I counted the other day... I've created about 14 different courses over the last four years or so.

[01:03:57] Big courses though, like not mini courses, like [01:04:00] that's not including all my mini courses and all of my other products. Okay. And yes, one of them was definitely an iterative process, but everything else was one and done and then I ditch and then I moved to the next thing. And so that's cost me a lot as well because I could've just kept making it better and kept selling this entire time, but instead I would burn it to the ground and then look for the next thing. 

[01:04:23] And there with these giant gaps in between and the irony of it all is like I still get such incredible feedback about version one of these things, the things that I was like, "they're terrible, I need the next version!". So lol joke's on me. But anyway, so now I am committed for the long run.

[01:04:40] I'm very much invested in the long-term success of everything that I am creating, which is why I am going to the next, like to the end, I don't even know what I'm trying to say. Like bending over backwards to build out these resources and courses that are already just so robust and solid from the beginning, [01:05:00] but with the plan of continually improving them and never stop selling them basically until I'm ready to move on to something completely different. 

[01:05:07] So that is, the epic behind the scenes update. And I really, you might have had to listen to this in a few goes if you're still listening at all. If you are, wow. Well done and thank you. I really do hope it was valuable in some way.

[01:05:20] And obviously if you have any questions like, I did a terrible job of actually explaining if you are interested in working together right now, what you can do. But if you're interested in coaching, I'll link straight to the coaching page on my website and you can fill out an application for one-on-one coaching.

[01:05:35] If you wanna check out unmistakable, I'll link that as well cuz it's something you can sign up for. If you are interested in unbridled, there's a wait list and then. over the next month Let's be realistic. Over the next few months, it'll become easier and easier to find all of the things on my website, but I'm still in product building mode and so I haven't built out all the assets, so there's still a few hoops to jump through if you wanna work with me, [01:06:00] but I figure that also means only the most keen are gonna make it to the, to the end. 

[01:06:05] But you can always send me an email at Otherwise Instagram as well, but I will say I'm a bit tuned out from social at the moment, so you'll probably get a quicker reply if you email me. But anyway, thank you so much for listening and I will be back very soon, like for realsies with this mini series as we walk through the magnetic brand blueprint.

[01:06:28] Talk to you next time.

The evolution of my framework
A new way to think about strategy
Changes to my approach to coaching
Sneak peek at the new offer suite
The 3 big changes to my approach